DREAMING OF SUMMER

When COVID hit Europe, we had to cancel the photoshoot in South France for NA-KD summer campaign and quickly adapt to shooting in Sweden, where April offers no summer landscapes.

Our improvised Plan B, starring Matilda Djerf, turned out even better than the original: we used green screens, printed backdrops and a vintage film-inspired style to capture the summer nostalgia. We were the first ones to play with the green screen and printed scenarios to overcome pandemic restrictions.