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01 CORE
02 MARKET
03 AESTHETICS
04 CHANNELS
05 OPPORTUNITIES
MINIMAL BUT NOT BASICWELL-MADE BUT IMPERFECT
CLASSIC BUT EDGY
Research and development of tone of voice and visual guidelines
03 CONTENT PILLARS
PRODUCT
PROCESS
PERSONALITY
Digital strategy and content planning
EMILIE BJANGER
Developed the brand identity and digital communication for Emilie, an independent designer who crafts accessories from leather waste.
brand identity. creative direction. digital communication. content creation. photography. styling.
01 CORE
02 MARKET
03 AESTHETICS
04 CHANNELS
05 OPPORTUNITIES
MINIMAL BUT NOT BASIC
WELL-MADE BUT IMPERFECT
CLASSIC BUT EDGY
We created a TikTok account, with some videos reaching more than 180k organic views.
Concept, photography and editing of campaign
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